dEUS, God, Homeland, and the Manufactured Family — Far Right and The Factory of Hate

Maybe we need to begin with a simple question: when family stops being care and becomes display, what happens to the body?

Real life has always worked with the family that is possible. Grandparents raising grandchildren. Single mothers. Fathers learning how to be present. Uncles, neighbors, friends, godparents, teachers, communities, circles, affective territories, and bonds that sustain life as they can. Real family is made of repairs, losses, improvisations, tiredness, reconciliation, and attempts.

But colonial modernity, together with institutional Christian morality and the organization of the State, helped transform one specific image of family into a model of social value: father, mother, children, vertical authority, moral unity, visible happiness, and emotional obedience. In Brazilian popular language, this image became the Margarine Family.

The Margarine Family looks warm in advertising. In social life, it can become a tool of oppression. It creates a silent demand: everyone must appear happy, organized, productive, and morally correct. The body suffers, but smiles. The house enters conflict, but posts harmony. Pain appears, but must be hidden to preserve the image.

This is where part of hatred begins.

Hatred often arises when exhausted bodies need to defend impossible models. When a person feels they have failed before the ideal family, the ideal homeland, the ideal faith, and the perfect life, they enter Zone 3. The body starts looking for someone to blame. Difference becomes threat. Diversity becomes provocation. Criticism becomes attack. The other begins to carry the blame for a pain produced by the system.

In the American continent, especially in Latin America, the slogan “God, Homeland, and Family” often operated as an emotional technology of mass organization. It brings together three deep human needs: faith, territory, and care. The problem appears when these forces are captured by authoritarian projects. Faith becomes obedience. Homeland becomes moral border. Family becomes mandatory display.

Decolonial Neuroscience reads this as the capture of belonging. The human body needs to belong. Authoritarian systems understand this need and reorganize it around enemies. The body that wanted shelter receives fear. The body that wanted community receives moral war. The body that wanted homeland receives obedience.

Today, this dispute has gained algorithmic scale. Whoever controls television, radio, media churches, large platforms, paid amplification, data, and social networks can modulate fear, anger, shame, and the desire for belonging across millions of bodies. The algorithm learns which images increase tension and engagement. The body enters comparison. Comparison becomes shame. Shame becomes defense. Defense becomes hatred.

The phrase “God, Homeland, and Family” becomes capture when each word loses its body.

God becomes an external authority used to surveil.
Homeland becomes an ideology of exclusion.
Family becomes moral display.

But these same words can be reorganized differently.

In BrainLatam2026 language, dEUS is the inner Jiwasa of the Body-Territory. It is not an authoritarian Self sitting on the throne. It is something we feel as a field of regulation. dEUS gives pulse, breathing, and orientation so the right Tensional Self can lead at the right moment. It allows floating leadership and prevents one ego from usurping the whole system.

Homeland can stop being ideology and return to being shared Body-Territory. An inclusive homeland recognizes that each body has history, APUS, language, dream, bond, possible family, and its own way of belonging. Unity comes from guaranteeing that all people can participate in the territory without living under permanent threat.

When homeland is born from an authoritarian State, it becomes a flag against enemies. When it is born from an inclusive State, it becomes a bodily experience: I belong because the territory also sustains me.

Family can leave the Margarine model and return to being a possible field of care. Family needs less display and more breathing. Less moral proof and more bond. Less obedience and more presence.

Here enters a key concept: Inclusive Exclusive Clan.

Every individual needs an intimate nucleus of belonging. The body needs to recognize some recurring, reliable, affectively responsible presences. This nucleus can include biological family, chosen family, friends, neighbors, teachers, community, circle, territory, collective, or a mixture of all of them.

It is exclusive because it offers intimacy, commitment, and continuity. There is a special responsibility there. Someone knows your name, your story, your signals, your fears, and your way of returning home.

It is inclusive because it allows movement among differences, spectrums, histories, bodies, beliefs, and diverse ways of existing. It welcomes the family that is possible without turning care into moral prison.

The body needs a clan to rest.
The clan needs Jiwasa so it does not become a prison.

This resolves an important tension. Belonging that is too broad can become abstraction. Belonging that is too closed can become sect, bubble, or authoritarianism. Healthy belonging needs a reliable nucleus + openness to territory.

The Margarine Family demands one model.
The Inclusive Exclusive Clan sustains a life.

Here the economic point becomes decisive. Moral authoritarianism grows more easily when the social body lives in material insecurity. Whoever depends entirely on a boss, a husband, a pastor, an employer, a party, a platform, or a bank has less bodily freedom to belong critically. Economic dependence feeds emotional obedience.

That is why DREX Citizen enters as a structural part of the liberation of belonging. When money is born only in the hands of those who control rules, credit, interest, and financial flow, the State is captured by a minority. That minority defines who breathes, who grows, who goes into debt, who waits, and who obeys.

This is the social cancer: whoever creates the rules of money controls the metabolism of the homeland.

When value is born in the citizen, the logic changes. Money stops being an instrument of domination and becomes a minimum energy of belonging. Each person receives a basis to exist, circulate, choose, leave violent relationships, study, care, create, work, and participate. Homeland stops being emotional propaganda and becomes a material experience of inclusion.

This also changes the origin of hatred. A less cornered body needs fewer enemies. A body with territory, minimum income, living school, preventive health, bonds, secular DANA, Jiwasa, and integrated APUS has more chance to remain in Zone 2. It can think before reacting. Listen before attacking. Belong before hating.

The central critique is this: the problem was never the existence of faith, homeland, or family. The problem was the capture of these words by authoritarian and economic structures that used belonging to produce obedience.

The captured version says:

God above all. Homeland against enemies. Family as display.

The BrainLatam2026 version proposes:

dEUS as the regulation of the Selves. Homeland as inclusive Body-Territory. Family as an Inclusive Exclusive Clan sustained by Jiwasa.

The dispute is less about isolated words and more about who can give people the feeling of belonging. If elites control money, media, networks, and morality, they can produce an artificial Jiwasa based on fear. This artificial Jiwasa looks like unity, but works as a defensive mass. It needs enemies to stay cohesive.

Real Jiwasa works differently. It expands participation. It allows criticism. It protects difference. It makes leadership float. It transforms homeland into living territory, family into possible care, and spirituality into secular DANA without imposed dogmas.

In practice, this points toward concrete public policies: schools as spaces of shared agency, preventive mental health, support for possible families, protection for women, early childhood care, platform regulation, media literacy, AI as a common good, DREX Citizen, municipal carbon credits, and return of digital wealth to territory.

A true Secular State welcomes faith as human experience while preventing it from being used to hijack the social body. It recovers homeland as inclusive territory. It protects possible, real, diverse, and vulnerable families. It helps each person form their Inclusive Exclusive Clan without turning that clan into a weapon against other groups.

Maybe the title “dEUS, Homeland, and the Margarine Family — The Origin of Hatred” is strong precisely because it shows that hatred arises when legitimate human needs are captured by impossible models. Faith, territory, care, and clan are real needs. The authoritarian capture of these needs produces shame, fear, comparison, enemies, and symbolic violence.

The way out begins when we return body to words.

dEUS returns as inner and collective regulation.
Homeland returns as Body-Territory for all.
Family returns as possible care.
Clan returns as a reliable nucleus open to the world.
Money returns to being born in the citizen.
Technology returns to serving Jiwasa.
And territory breathes again as a place of belonging.

The final question for the live may be simple:

does the homeland we are building help the body belong, or does it force the body to hate in order to appear included?

References

Salles, Débora; Martins, Bruno Maurício; Santini, Rose Marie. “‘Deus, Pátria, Família e Liberdade’: a radicalização política no ecossistema de mídia evangélica digital no Brasil.” Mídia e Cotidiano, 2024.

Soares, G. M. S. “Narrativas autoritárias na nova extrema-direita latino-americana.” Revista Eletrônica da ANPHLAC, 2025.

Coradin, C.; Oliveira, S. S. “Contribuições do conceito de corpo território e dos feminismos comunitários para pensarmos na construção de Territórios Saudáveis e Sustentáveis.” Saúde em Debate, 2024.

Damasio, Antonio. Feeling & Knowing: Making Minds Conscious. Pantheon, 2021.

Escobar, Arturo. Pluriversal Politics: The Real and the Possible. Duke University Press, 2021.

Krenak, Ailton. Futuro Ancestral. Companhia das Letras, 2022.

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Deus Pátria Famíla - Far Right

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